Google Likes An Active Website ! Your Website's Performance: Why Regular Updates Matter & Why

TOP TIP

In today's digital landscape, a static website is a missed opportunity. Websites that are actively updated and maintained tend to perform better in Google's search rankings. Google's algorithms are designed to provide users with the most relevant and high-quality results, and freshness is often a key factor in determining relevance. Active websites typically offer a better user experience. Regular updates can lead to improved site speed, mobile-friendliness, and overall usability, all of which are ranking factors. Also, fresh content signals to Google that the website is a valuable and reliable resource. When a site consistently publishes new, original content, it demonstrates expertise and authority in its field, which Google values.

Keeping a website active also encourages more engagement. When a website is regularly updated with fresh content, visitors are more likely to return, spend more time on the site, and share content with others.

These engagement metrics can positively influence a website's search ranking. To make them revisit you, consider incorporating:-

• new images (don’t forget your SEO!)

• new services, new products

• offers and deals

• product of the week/month

• a blog

• videos

• free advice

• freebies

• website competitions

• display customer experiences and their photos

• customer of the month!

• up to date information

• customer forms

• forums

• top tips

• a portfolio

• a booking system

• a shop feature

• new listings

• review products

• newsletters

• employee of the month

• downloadable brochure

• downloadable PDFs

• recommended reads

• links to other recommended businesses

• directories

• seasonal information

• a good customer service experience

• a live chat option

• a community vibe

• new engaging content.

Short of time to do this?

I also offer maintenance services for my clients so you have more time to concentrate on other aspects of your business. Available as an ad hoc service or a monthly maintenance service.

Keep ahead of your competition and keep your customers happy!