One of the questions I get asked most as a brand designer is: “But… what if I don’t like that colour?” Or… “Can we make it blue? Blue’s my favourite colour.” Firstly, let me reassure you – I absolutely want you to love your brand. After all, you’re going to be seeing it every day. It should feel exciting, represent your business and make you proud to share it with the world. However (and this is the important bit), successful branding isn’t designed for you. It’s designed for

So, you’re thinking about going self-employed or starting your own business? Firstly… congratulations! Whether you’re looking for more flexibility, a second income, a creative outlet, or simply want to escape the dreaded Monday morning feeling, starting your own business can be one of the most rewarding things you’ll ever do. Of course, it’s not always sunshine, coffee shops and working in your pyjamas (although sometimes it absolutely is!). There are plenty of advantages, bu

AI can be fantastic when used for inspiration or ideas in design and branding. However I’m seeing it time and time again, businesses using the same generic style that’s clearly created by AI. The tell tail signs are very apparent…. The language The format The same generic graphics The same vibe The same lack of emotion The high possibility of spelling mistakes or a person with 6 fingers & a weird jaw line 😜 I’m flicking through my socials and it all looks the same!