Why Your Business Needs a Website!

Are you unsure if you need a website? Check this out before you make your final decision.

Let's have a chinwag about something crucial for any business in this day and age: having a website. Some might think it's just a fancy bit of kit, but trust me, it's as essential as a cuppa in the morning. So, grab a biscuit, and let's dive into why your business needs a website.

First off, it's your shop window to the world. A website lets you showcase your products or services 24/7 without the need to keep the lights on all night. Think of it as your digital storefront that never closes. Plus, it’s a cracking way to build credibility. In today's world, people expect businesses to have a website. Not having one is like turning up to a posh do in your trackies – it just doesn't look right.

If your competitors have a website, customers may choose them over you. It just looks a bit more professional and builds trust. We all like to have a scroll through and have a nose at businesses before we make a decision.

Do you solely rely on social media to run or showcase your business?

Have you ever thought what might happen if your social media was taken away tomorrow? What a scary thought! Do you have a Plan B?

Social Media platforms can be taken away from us all at a drop of a hat! They might close all together, you might get hacked, the platform might shut your account. Believe me it happens! It might be at no fault of your own either. One of my clients recently got hacked and because of suspicious activity it got closed down and even though they tried to dispute it, it was never given back to them. They had to start all over again. A website is a great added extra. Your clients can still find you if anything does happens to your social media accounts.

Reaching more customers!

And let's not forget about reaching more customers! With a website, you're not just limited to your local area. You can reach customers across the UK and even further afield. It’s also a fantastic tool for marketing. You can use your website to run promotions, share news, and engage with your customers through blogs, forums, membership and social media links. So, if you’re still on the fence, remember that a website isn’t just a nice-to-have; it’s a must-have.

Get online, and watch your business flourish! In short....

• 24/7 Availability: Your shop's always open, even when you're kipping.

• Credibility Boost: Shows you're a proper, trustworthy business.

• Wider Audience: Reach more customers than just your locals (if applicable).

• Marketing Gold: Run promos, share news, and get social. Boost sales or leads.

• Customer Engagement: Chat with your customers and get feedback.

• Showcase Your Stuff: Show off your products or services in style.

• Beat the Competition: Stay ahead of the game and don't get left behind.

• Cost-Effective: Cheaper than a brick-and-mortar shop ;)

• Easy Updates: Keep your info fresh and current without reprinting leaflets.

• Data Collection: Learn about your customers and what they're after.

• Search Engine Visibility (SEO) - see my blog post on SEO.

• Brand control and consistency - unlike social media (which changes its rules or algorithms), your website is YOUR SPACE!

• Mobile convenience - a mobile friendly website allows customers to easily browse and interact from any device, crucial in today's mobile - first world!

It doesn't have to be super fancy and all singing all dancing! Sometimes just a striking and well designed 'landing page style' is enough for some businesses! I can help you with this.

Still unsure? Feel free to contact me for a chat. Don't forget your cuppa!

www.thedesignwitch.co.uk